CERRUTI was founded by Nino Cerruti in Paris in 1967. A pioneer of men’s ready-to-wear, Nino Cerruti believed that real elegance was anchored in dressing comfortably. This vision extended beyond menswear, and CERRUTI was one of the first to establish a unisex approach to collections; offering women the feminine iterations of men's wear. By the 1990s, CERRUTI’s name had become synonymous with elegant dressing, unstructured tailoring, and fluid and comfortable silhouettes.
Today, the French luxury Maison with Italian heritage is being reinvented under the direction of Daniel Kearns, who was appointed Chief Creative Officer in September 2023. In their new incarnation, CERRUTI reconnects with its visionary heritage, offering men and women luxury wardrobes based on values shared with the brand's late founder, Nino Cerruti.
In 1978, Nino Cerruti revolutionized the world of men's fragrance with the launch of "Nino Cerruti Pour Homme", a pioneering scent that not only broke free from traditional norms but also embodied the essence of the modern man.
Seven years later, in 1985, Nino Cerruti unveiled "Nino Cerruti Pour Femme", a captivating scent tailored for the independent and discerning woman.
" 1881 pour Homme " and " 1881 pour Femme " tell the story of the new generation of men and women. Sensual and spirited, they capture the Cerruti spirit, where youthful impertinence is always accompanied by timeless elegance.
Today Cerruti reinvents itself through VIVO, a powerful yet sophisticated perfume. Translated from the italian “I live”, the vibrant notes of VIVO’s spices and ferny amber inspire its wearers to experience life at its fullest. VIVO is the continuation of the modern man Nino Cerruti wanted to represent.